New KU football OC Rob Likens full of energy just like head coach David Beaty

By Matt Tait     Jan 6, 2015

article image
Former Cal assistant Rob Likens is headed to Kansas to be the Jayhawks' new offensive coordinator. (Photo from calbears.com)

Given last night’s news that Rob Likens was coming to Kansas to join David Beaty’s staff as the Jayhawks’ offensive coordinator, I decided it would be worth asking around to see what I could learn about Likens, who comes to KU on the heels of a decade working with Cal coach Sonny Dykes, who is known for running the Air Raid offense.

I first heard about Likens coming to Kansas from a source on Monday evening. A little later that night, Dykes confirmed the news to a couple of media outlets in California. So even though nothing official has been released by KU, this is a done deal.

KU fans have waited with great anticipation for the identity of Beaty’s OC, and now that we know who he is, let’s take a little deeper look at what he’s about. It did not take long to find people, both in and out of the coaching profession, who had good things to say about Likens, both as a football coach and a person.

Energetic, genuine and a lot of fun were three of the phrases that came up most often and, a quick Google search on Likens uncovered a couple of videos on YouTube from when Likens was mic’d up during a couple of Cal spring practices last season.

Practice is certainly different than game day and coaching the Golden Bears’ outside receivers carries different responsibilities than running and calling an entire offense, but these videos give you a pretty good look at what Likens is all about.

There’ll be plenty more to learn about Likens in the next several days, but this is as good of a place to start as any.

PREV POST

Shhh! KU riding league-opening win streak

NEXT POST

45824New KU football OC Rob Likens full of energy just like head coach David Beaty

Author Photo

Written By Matt Tait

A native of Colorado, Matt moved to Lawrence in 1988 and has been in town ever since. He graduated from Lawrence High in 1996 and the University of Kansas in 2000 with a degree in Journalism. After covering KU sports for the University Daily Kansan and Rivals.com, Matt joined the World Company (and later Ogden Publications) in 2001 and has held several positions with the paper and KUsports.com in the past 20+ years. He became the Journal-World Sports Editor in 2018. Throughout his career, Matt has won several local and national awards from both the Associated Press Sports Editors and the Kansas Press Association. In 2021, he was named the Kansas Sportswriter of the Year by the National Sports Media Association. Matt lives in Lawrence with his wife, Allison, and two daughters, Kate and Molly. When he's not covering KU sports, he likes to spend his time playing basketball and golf, listening to and writing music and traveling the world with friends and family.