Kansas Athletics survey aims to find out how ready fans are to return

By Matt Tait     May 18, 2020

Mike Gunnoe
Overall view during the game against Indiana State Saturday afternoon at David Booth Kansas Memorial Stadium on Aug. 31, 2019.

Kansas Athletics Inc. is conducting an online survey to gauge fan interest in attending KU sporting events in the fall and beyond.

The COVID-19 Fan Impact Survey, which is run through a third-party website, was sent to all donors, season-ticket holders and single-game ticket buyers and takes about five minutes to complete.

Its purpose is for the information gathered to function as “a great barometer” for KU’s athletic department and facilities staff as they prepare for the eventual return of fans to KU’s athletic venues.

The following questions were asked in the survey:

• Affiliation to KU. For example, are you a donor, an alum, a fan, a student, member of the faculty or other.

• Your age.

• Your level of concern about COVID-19 impacting both your personal and business finances.

• Your level of concern that someone in your family will contract COVID-19.

The survey, which features mostly multiple-choice questions, also asks about potential game day experiences.

• How would social distancing practices impact your desire to attend live sporting events when they return?

• Assuming proper precautions are taken, how soon would you attend KU events?

• How likely are you to participate in non-game entertainment, such as tailgating and donor events?

• How concerned are you about entering the facilities?

• How concerned are you about purchasing food and beverages at KU sporting events?

The survey also included three fill-in-the-blank questions that asked which KU event fans were most looking forward to after social distancing restrictions were lifted; which brands or companies KU fans had come to trust most during the pandemic; and where fans received their updates on the COVID-19 situation.

The note attached to the email that delivered the survey indicated that KU plans similar surveys in the future as the athletic department gains a better understanding of both time frames and protocols for hosting college athletics events again.

Nothing official has been decided about the start date or specific plans for any of KU’s 10 fall sports in 2020, but KU administrators said earlier this month that they anticipated the resumption of on-campus operations in some capacity during the fall semester.

KU’s 10 fall sports are: football, volleyball, men’s and women’s cross-country, men’s and women’s golf, women’s soccer, rowing, women’s swimming and diving and women’s tennis.

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Written By Matt Tait

A native of Colorado, Matt moved to Lawrence in 1988 and has been in town ever since. He graduated from Lawrence High in 1996 and the University of Kansas in 2000 with a degree in Journalism. After covering KU sports for the University Daily Kansan and Rivals.com, Matt joined the World Company (and later Ogden Publications) in 2001 and has held several positions with the paper and KUsports.com in the past 20+ years. He became the Journal-World Sports Editor in 2018. Throughout his career, Matt has won several local and national awards from both the Associated Press Sports Editors and the Kansas Press Association. In 2021, he was named the Kansas Sportswriter of the Year by the National Sports Media Association. Matt lives in Lawrence with his wife, Allison, and two daughters, Kate and Molly. When he's not covering KU sports, he likes to spend his time playing basketball and golf, listening to and writing music and traveling the world with friends and family.