Perkins: Big 12’s 10 ‘in here for the long haul’

By Matt Tait     Jun 17, 2010

Mike Yoder
Kansas Athletic Director Lew Perkins expresses his excitement in solidifying the future of the Big 12 Conference during a press conference Wednesday, June 16, 2010.

It appears as if 10 is the magic number for the Big 12 Conference.

After a wild fiasco involving eight conferences and nearly 100 universities, we learned earlier this week that the 15-year-old Big 12 Conference would live on, moving forward with 10 members.

Wednesday, when Kansas University athletic director Lew Perkins made his first public comments since the Big 12’s survival became official, Perkins said that the 10 members of the new-look conference have signed an agreement to stay together for at least 10 years.

“If some other things happen, that could be longer,” Perkins said, stopping short of providing the details. “I have no reason, none whatsoever, to have any fear that somebody’s gonna bolt on me. All indications are that we’re in here for the long haul.”

Now the fun can begin. And by fun, we’re talking scheduling, rearranging the structure of the league’s government, reorganizing each sport’s championships and figuring out what to call the new league — if the name changes at all.

“Someone called me the other night and said, ‘It’s done,'” Perkins said. “I told ’em, ‘No, it’s just beginning.’ It’s basically like starting a new conference. This is just Lew talking, but it’s going to take a year to put all this back together because we’re starting at zero.”

The one thing the 10 remaining members will have on their side appears to be money. In addition to withholdings from Nebraska and Colorado — Perkins refused to call them penalties, instead referring to them as “liquidating damages” — the league appears to be on the verge of a serious increase in television revenue.

Perkins helped clear up the way in which the money would be divided. For starters, he said the league had nothing planned for the liquidating damages, which reportedly could be up to $20 million.

“This penalty stuff doesn’t fit,” he said. “We’re not into penalties because we don’t know if we’ll get it or not.”

In addition, he outlined precisely the manner in which Oklahoma, Texas and Texas A&M would be compensated for their loyalty.

In summarizing, Perkins said the rest of the league basically told UT, OU and A&M, “If you stay with us, the worst that could happen is you’re going to make that number (that you were promised by the other leagues).”

Perkins pointed out on more than one occasion that officials from Texas, including UT athletic director DeLoss Dodds, have indicated that they don’t think it will come to that. In the new landscape, the belief is that Texas will meet or exceed the revenue it would’ve received elsewhere, specifically the Pac-10.

Perkins also praised the work of several partners, including Kansas State University, KU Chancellor Bernadette Gray-Little, the Kansas Board of Regents, several Kansas political figures and the league’s commissioner.

“Dan Beebe has been chastised up, down, sideways, (and) I think he’s been blamed for everything in the United States,” Perkins said. “But he and his staff, you will never know what an incredible job they did. What he and his staff did in pulling this thing together might have saved intercollegiate athletics as we see it today.”

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Written By Matt Tait

A native of Colorado, Matt moved to Lawrence in 1988 and has been in town ever since. He graduated from Lawrence High in 1996 and the University of Kansas in 2000 with a degree in Journalism. After covering KU sports for the University Daily Kansan and Rivals.com, Matt joined the World Company (and later Ogden Publications) in 2001 and has held several positions with the paper and KUsports.com in the past 20+ years. He became the Journal-World Sports Editor in 2018. Throughout his career, Matt has won several local and national awards from both the Associated Press Sports Editors and the Kansas Press Association. In 2021, he was named the Kansas Sportswriter of the Year by the National Sports Media Association. Matt lives in Lawrence with his wife, Allison, and two daughters, Kate and Molly. When he's not covering KU sports, he likes to spend his time playing basketball and golf, listening to and writing music and traveling the world with friends and family.