Saturday, February 2, 2008

KU hauls in $1.26 million from game at Arrowhead


The Kansas University Athletic Department reaped a windfall from the Kansas-Missouri game played Nov. 24 at Arrowhead Stadium.

According to numbers released by the athletic department late Friday afternoon, ticket sales for the game totaled $3.13 million. That amount - which was split among the Jayhawks, Tigers and Kansas City Chiefs - resulted in KU taking in about $1,264,000. Missouri took in about $1,277,000. The Chiefs earned about $589,000 in addition to money from parking and concessions.

Neither parking nor concessions money was reported to KU.

"We're very happy with it," KU associate athletic director Jim Marchiony said. "We were guaranteed a million dollars and we knew there was a possibility to make more if the crowd was good. We're happy with it and are confident the number next year will be bigger."

The Kansas City Chiefs guaranteed MU and KU each would receive at least $1 million.

Marchiony said KU earned less than MU because KU agreed to subsidize the cost of student tickets, while MU did not. The tickets cost $45, but KU sold student season tickets for less.

The game generated $1.13 million more than was needed to cover the two teams' guarantees. The Chiefs then recouped their expenses from that amount before all three teams began splitting what was left.

KU has said that it takes in about $1 million from a typical marquee home game at Memorial Stadium. The athletic department said the opportunity to be paid for two games against Missouri justified taking the game off campus.

Next year could bring in even more money for the two schools because ticket prices are expected to rise. In addition to more revenue from higher prices, the tickets will not be a part of Kansas' season ticket package and likely will not be a part of the Missouri package either.

"Everyone will be paying full price, but I don't think that price has been set yet," Marchiony said.

The ticket price is set by agreement between the Chiefs, KU and MU.


Machawk 10 years, 2 months ago

So was it worth an extra $264,000 to pull the game out of Memorial Stadium? It seems like a small price to pay for a probable win, quick commute, and adequate restrooms.

John Brown 10 years, 2 months ago

They will get 1.264+ next year when they would have got none. Add that to the Orange Bowl winnings and this program is starting to earn some nice 'G'. Every little bit helps to build nicer facilities and attract the best talent.

Matt Gauntt 10 years, 2 months ago


You need to read the article closer. The $1 mil is only for a home game. So, next year we would have gotten zippo.

By going to KC, we got $1.26 mil this year and potential the same next year. Let's call it $2.5 mil over two years.

So, that's an additional $1.5 mil for playing in KC. And, although this year didn't turn out well, next year we get a neutral game instead of playing in Columbia.

jayhawkinATL 10 years, 2 months ago this was supposed to be a home game...and Mizzou walks away with more $$$??? Too funny!!!!

ryanm1988 10 years, 2 months ago

and the team being held up in traffic and late for one of the most important games in the history of the program.

troutsee 10 years, 2 months ago

Okay, so we'll play next year's game at Arrowhead as planned. After that, PLEASE return the game to Lawrence. The game needs to be played on campas.

Ryan Gerstner 10 years, 2 months ago

I'll bet KU easily makes closer to $2 million next year. Those tickets will go up a lot. You could get tickets in the upper deck this year for $25-30 (I can't remember exactly what it was), but tickets in each tier of seats will go up.

Dyrk Dugan 10 years, 2 months ago

Next year should be the last year of this "experiment." Sure the money is good, but c'mon! We're awash in money with the new basketball seating policy....all these baskeball TV games, the NCAA tourney, the two teams in the BCS's a joke. in '09, when they do move the games back on campus, (and they better, let's put it that way), it will be the first time in 16 years that KU hosted this game as the last game of the season. 16 years! You already play 7 or 8 home football games a year....isn't THAT enough?

kunomu 10 years, 2 months ago

mvjayhawk, we aren't rolling in money. If we want to compete with the big boys in football on a regular basis then we are going to need more money. Ohio State and Florida's athletic budgets are well over $100 million dollars. Ours is a little over $50 million. Regardless of how good your coaches are you can't compete when you have 50% of the budget that the other teams have. If we want to compete we need more money.

I personally love having the game at Arrowhead and would be in support of it being a permanent change.

sho_tyme21 10 years, 2 months ago

I would like to see them do a deal like this, 2 years at one at each campus then maybe 2 years at Arrowhead,

pretty much every 2 years the game is at Arrowhead for the next 2 games

thiknthinhawk 10 years, 2 months ago

When KU wins this one, people will see that having the national spotlight in such a big venue with a big time feel was worth it. Think of it as our reply to the Red River War. To be big you have to think big, and the only reason people have to really complain was the fact that we lost. Winning will justify the venue.

hawk4evr 10 years, 2 months ago

You have to be kidding me. MU walks away with more money than we do from a KU "home" game. We would have recieved some money for the away game in Columbia next year, how much I don't know, but certainly not 1 million. However, no amount of money is worth what Lew did with this game. Let's hope after next year it is back in Lawrence where it should be. This money before the players and fans attitude is not only going to cost Lew, it is going to cost the entire athletic program eventually. It is called greed.

areyouserious 10 years, 2 months ago

What about the economic impact in Lawrence????? I guess nobody cares about that. Last I checked these businesses are pumping alot into the Athletic dept. All for a gain of $264,000???

Jacobpaul81 10 years, 2 months ago

I don't like moving the game from lawrence. That said, the Athletic department stands to beneft from the arrangement.

-Whoever is reading this and thinks the gain is only 264,000 needs to re-read the article. I'll break it down for those who can't read:

1.) KU makes on average, 1,000,000 per home game.

2.) KU gets 0 for every away game.

3.) Playing in Arrowhead for 2 years, KU is guaranteed by the Chiefs organization: 1,000,000 per year.

4.) That means, at minimum, KU makes 2,000,000 in 2 years, instead of 1,000,000 in 2 years.

5.) In addition, KU is seeing 264,000 in additional profits, and will likely see more in 2008.

6.) So at this point, this venture has made the athletic department exactly 1,264,000 more than they would have if games had been played in lawrence and Columbia.

7.) All the additional funds beyond the minimum 1,000,000 in 2008 will be added to that total. Estimate an additional profit for the university around 1.6 million and a total profit of 2.6 million.

I may not like it, but the arrangement certainly makes finacial sense for the athletic department.

getserious 10 years, 2 months ago

Memorial holds roughly 55,000. At a conservative 20 dollar per ticket guess(too low) that means 1,100,000.00. Not to mention parking, concessions and taxes going into the local economy. So I'm not buying the whole "ku home games bring us roughly 1million a game" Also KU lost home field advantage, an undefeated season(once in a lifetime chance) because of Lew's greed. And think of all the ill will that has been sent out by the athletic dept towards local business owners and town officials. Was it worth it?

jayhawkman 10 years, 2 months ago

Wow, when I talk about Jayhawk fans to relatives and friends who live out of state and don't have much contact with KU the first thing I mention is how informed and classy we are.

After reading some of these posts I really have to start questioning the informed part. I don't understand the backlash about the game being at Arrowhead. Financially we're going to make 2.5 times what we normally would (and if you read the article the reason Missouri received more money was because KU discounted it's student tickets and MU didn't otherwise we each received the same amount). Both KU and Missouri gave up a home game so it's not like Missouri benefits more than we do. Yes there was a negative financial impact to Lawrence but I have a hard time believing it would outweigh the $1.5 million bonus we're getting not to mention the national exposure which is priceless.

Come on everyone...

William Cormode 10 years, 2 months ago

getserious, I disagree with your figure of 1.1 million. Maybe they make that but do you realize how many free tickets teams give away. You cant factor in every seat when you calculate. Plus there are costs associated with games. Profit is after you pay security and power and and and....

BC_Jayhawk 10 years, 2 months ago

The game revenue is great but given that we stood a much better chance of winning the MU game in Lawrence, I can't help feeling that we sold our chance to play in the National Champ game. Whatever the revenue, it wasn't worth it.

63Jayhawk 10 years, 2 months ago

There is a reason why Lew Perkins is Athletic Director instead any of those of you who think he's making a mistake. He is capable of doing the job, and he is doing it well!

JBurtin 10 years, 2 months ago

Anybody who thinks it's a good idea at this point either didn't go to the game, or got lucky and didn't have to sit near any Missouri fans. Perhaps their experience will be different once they have to deal with a few of those people.

I wonder if the athletic department is scrambling to cover the costs of vandalism to people's cars from leaving it unattended in a lot full of Missouri fans.

Somehow I doubt it.

The fan's gameday experience ought to count for something.

If we need more money, the first priority should be thinking of ways of making sure that Memorial has a capacity crowd every game.

I'd pay double or even triple price for the MU game to see it back in lawrence.

I don't think I'd take a free ticket to another game at Arrowhead.

Dirk Medema 10 years, 2 months ago

This sounds a lot like the up roar over the revised BB seating plan, except for the car vandalism. I sympathize there, and think I'd opt for a rental w/ insurance for the day or maybe just a cheap Mizzoo sticker that could quickly be removed. (I wonder if the the OB rep's car was one that got vandalized?)

Still head scratching over the questionable accounting of those who can't read the article ($2.5M + over 2 yrs, including subsidizing student tickets this year vs. $1M over 2 yrs). I think Lew might listen if the Lawrence buisnesses (others?) wanted to guarentee a $1.5M contribution to the Athletic Dept for a H/H series. Talk is cheap. Top athletic programs are not.

The players appreciated the extra hype leading into the game and setting, which appears to have paid off down the road - OB.

I also am appreciating hearing Pinkel squirm at the thought of playing KU away from Columbia. Things will continue to improve for KU - well, except for the part about having to sit next to Mizzoo's animals.

Rock Chalk!

CougIsLJW 10 years, 2 months ago

"I don't think I'd take a free ticket to another game at Arrowhead."

If you come across one, can I have it?

cwag 10 years, 2 months ago

I guess we could go division III and play 12 games at home every year.

ku_bringback_danny 10 years, 2 months ago

People com'on This is a start to something big, We are crying about $264,000 I live in Omaha the farmers can raise that in one fund raiseing dinner for Nebraska's program. This can lead to a program like that, we all know it takes dallors to compete. It's works for Georgia/Florida & Texas/Oklahoma. This could work for us. Next year we need to out bid those Chiefs season ticket holder's who are closet Missouri fans. Cause they did out number us in that game. As for the parking the Chiefs shouldn't have recieved any earnings from that by far it was the worst parking setup I have seen & I am a Cheifs ticket holder.

Lance Hobson 10 years, 2 months ago

How much do we lose not getting money for concessions? The game in Lawrence would have been packed, so I'm thinking we would have done well. I'm just not sure of the benefits. Getting money next year is a plus, but if we played in Lawrence we would have gotten cash from the Big 12 title game we would have played.

Jim Pendleton 10 years, 2 months ago

First of all, the reason MU made more money is because KU discounted tickets for students. That is where the difference is in the amounts above one mill per team.

Second, and most important. I have said it before and I will say it again. The Chiefs have been talking to both schools for years about getting this game to Arrowhead. So it finally happens, and when it is announced, no one and I mean no one, had any clue this game would turn out to be as big as it was. There is no way you complainers would be saying a word if both teams were 6-5 coming in, or worse.

I actually like sho_tyme's suggestion of two years on campus and two at Arrowhead. That would give each class a rivalry game at home, and at least one if not two games at an NFL venue. Good recruiting tool.

babyjayhawkfan 10 years, 2 months ago

I agree with one of the previous comments...if we would have won, the Arrowhead fiasco might have been more tolerable. I, like everone else, waited hours in line to get to the stadium, hopped a curb so I could park on a random hillside (no parking left,) waited in a mob of people to get into the stadium, froze my butt off, wanted to backhand misery fans, etc. Granted it was a huge hastle, but if I get the opportunity to go to the game again next season, count me in. Not because I necessarily want to go through the mess again, but because I am not going to let inconveniences like those keep me from going to support our team. So for all the fans that are so against the Arrowhead deal, don't take it out on the team by boycotting the event.

Dan Harris 10 years, 2 months ago

Come on guys quit bitching about the game being in KC and start being thankfull that we are competitive in FOOTBALL ! To stay that way it will take $$$$$$$$$$$$$$ I think Lew is doing a great job quit bashing him at every turn!

JBurtin 10 years, 2 months ago

People keep mentioning the big money that big time programs need to compete.


But as an example

Neither Ohio State, nor Michigan would be willing to give up their home game. Even though a neutral site game could probably net both of their programs huge amounts, the gameday experience is much too important to the health of their programs.

You make money by winning games year after year and filling your stadium. Once we fill Memorial on a regular basis, then we can talk about expanding it to make even more money.

I just think the Arrowhead deal is a quick and sloppy fix for what has been a long term problem. An extra million dollars is nice, but it's not going to solve the problem of not selling out the stadium we currently have, and it's not nearly enough to pay for the possible expansion of our stadium should we need it someday.

It's just not worth selling out your fans for a few extra bucks. Get the wins, and the big money will follow, not the other way around.

I want big things to happen for this program, but the reason I go to football games is to have fun. Even if we had won, being around that many Missouri fans is not fun. Having the game there is taking advantage of my loyalty as a customer that I will pay for tickets no matter how unpleasant the experience is. I think the athletic department needs to remember that the fans are more than just fans. We're paying customers and our opinions on policies should matter.

I've said it before and I'll say it again. If the AD thinks that we need more money, then I'd pay double or even triple price to play the game in Memorial.

Whatever you need to charge me to make the Arrowhead game unecessary is fine. I just want to have a good time at the game.

wally913 10 years, 2 months ago

I think the game should always play in kc because it will be on tv so top recuits can see the jayhawks and know they are for real because kids these day want to go were they are on tv so go rock chalk jayawks kuuuu!

Larry Smith 10 years, 2 months ago

I don't like the statements that say we sold our chance to play in the NC Game. Who could have predicted it?

If I could predict futures I would be a billionaire.

Maybe if we could sell out the Misery game at home, we wouldn't have to move it to KC.

Outside of the outcome, I had a great time & I don't have to go to Columbia next year.

JBurtin 10 years, 2 months ago

We already do sell out the Missouri game at home. That one's not the issue.

As for the tv coverage, once again, if you win games, you will be on tv. This season should be more than enough proof of that. Once we got a few wins under our belt, we got nearly nationwide coverage for almost every game.

Also, whether or not anybody could have predicted this season's success is irrelevant. What if we would have had 5 wins at that point in the season and winning that game would have made the difference between going bowling, and not going bowling?

5 wins or 11 wins, we gave up home field advantage.

I realize that Missouri has to do the same thing next year, but I'd much rather have the homefield advantage every other year than to never have it. I'll let them have their game, so I can enjoy ours.

There's more money to be made from this football team. This just isn't the way to get it done.

JBurtin 10 years, 2 months ago


I sincerely hope somebody keys your car next year.

Would you enjoy yourself then?

William James 10 years, 2 months ago

I had a real good time at Arrowhead also. I felt like I was at the Superbowl. I am grateful I get to do it again instead of driving all the way to Columbia, a sorry place that I dont enjoy. Certainly there are some wrinkles to iron out before next year. OU/UT dosent belong on campus and either does this game. Hopefully, I never have to go to Columbia ever again.

Larry Smith 10 years, 2 months ago

JBurtin, if somebody keyed your car I am sorry. Why would wish that on someone else? Believe me, if there has ever been a car that was an obvious Jayhawk supporter, it is mine. My ride was not vandalized, I am sorry if yours was.

As far as us selling out the Misery game at home, I would not have made the statement if it was not true.

KUbsee69 10 years, 2 months ago

Maybe somebody keyed JBurtin's car because they knew it was his car.

I also hope some of the posters here did not get their math education from KU.

Personally, I don't care whether the KU/MU games are at the universities or in KC as long as the 'Hawks prevail.

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