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Kansas Athletics announces "To the Stars" strategy, which outlines big, long-range goals for entire department

The University of Kansas athletic department is tapping into the state’s motto — Ad Astra per Aspera — as a guide for its long-term strategic plan for all of KU’s sports and student-athletes. By Matt Tait

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KU AD Travis Goff announces NIL partnership with industry leader Altius Sports Partners

The University of Kansas athletic department has joined forces with Altius Sports Partners for its name, image and likeness initiatives, KU Athletic Director Travis Goff announced Monday. The partnership, which is centered around Altius as a consultant for best practices in the NIL space, was announced by Altius late last week. By Matt Tait

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Kansas softball team blanked by Oklahoma State in opening round of Big 12 tourney

The Kansas softball team ended the 2022 season with a hard-fought, 2-0 loss to second-seeded Oklahoma State in the opening round of the Big 12 tournament on Thursday at Hall of Fame Stadium in Oklahoma City.

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KU AD Travis Goff reports nearly $500,000 in NIL deals for Jayhawk athletes thus far

In the seven months since the NCAA made profiting on one’s name, image and likeness legal, athletes at the University of Kansas have cashed in on close to half a million dollars. By Matt Tait

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Kansas Athletics sets school record for graduation rate

Kansas Athletics recently announced that student-athletes at KU set a school record with a combined 90% Graduation Success Rate for student-athletes who began their full-time collegiate careers in the fall of 2014.

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Kansas Athletics announces hiring of new head team physician

Kansas Team Health is turning to a member of the United States Olympic Training Center to replace retiring head team physician Larry Magee at the end of the year. By Matt Tait

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Kansas Athletics launches new "Jayhawks Ascend" program designed to help student-athletes navigate NIL era of college athletics

Twenty-nine days after the NCAA’s new name, image and likeness rule went into effect, the University of Kansas launched a four-tiered policy on how to navigate the new era of college athletics. By Matt Tait

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NCAA's Emmert: It is time to decentralize college sports

NCAA President Mark Emmert said Thursday the time is right to consider a decentralized and deregulated version of college sports, shifting power to conferences and campuses and reconsidering how schools are aligned.

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Kansas Athletics unanimously approves $100 million budget for fiscal year 2022

As the University of Kansas athletic department continues to move forward into post-pandemic operations, the Kansas Athletics, Inc., Board of Directors on Monday unanimously approved a $100 million budget for Fiscal Year 2022, which runs from July 1, 2021 through June 30, 2022. By Matt Tait

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Lawmakers agree NCAA needs NIL help, but how much and when?

Less than a month before name, image and likeness laws go into effect in several states, NCAA President Mark Emmert was back in Washington D.C. this week renewing his plea for help from Congress — help that is unlikely to come as soon as the NCAA would like. The Associated Press

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KU athletes deliver strong academic showing during spring semester

Several student-athletes at the University of Kansas delivered a memorable performance in the classroom during the recently completed spring semester.

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NCAA's D1 Council hopes athlete pay rules hashed out in June

The NCAA Division I Council plans to act on legislative proposals next month that would allow athletes to be paid to be sponsors, social media influencers and product endorsers, the governing body for college sports announced Wednesday.

Kansas softball swept by Iowa State in final regular-season series

In the final series of the 2021 regular season, the Kansas softball team couldn’t get in the win column. KU lost all three games to Iowa State this past weekend at Arrocha Ballpark.

KU softball loses all three games in weekend series at Baylor

The Kansas softball team lost three times in as many games during a weekend series with Baylor in Waco, Texas.

Kansas softball swept by No. 9 Texas in road series

The Kansas softball team gave up a total of 28 runs while being swept by No. 9 Texas on the road this past weekend.

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