New video board at Memorial Stadium to be ready for spring events

By Matt Tait     Apr 8, 2010

Richard Gwin
Mike Gardner, who works for American Lift and Sign, a company out of Omaha, Neb., washes down the track at Memorial Stadium Monday, April 5, 2010. The company is installing a new video board with a screen nearly 85 feet wide and 28 feet tall. The new scoreboard is 97 feet tall overall.

It remains to be seen what kind of impact new Kansas University football coach Turner Gill will have on the program, but there’s no debating that Jayhawk fans will enjoy a new stadium experience during the 2010 season.

Construction crews are in the process of putting the finishing touches on a new video board at Memorial Stadium and, when complete, the active area on the new viewing screen will be three times the size of the one it replaced.

Not only will the screen be larger — the new board measures 28 feet high by 85 feet wide — it also will be the first of its kind (HD15 technology) to be installed by Daktronics Inc. Daktronics regional manager Tony Mulder said the new screen, which features an LED display, would have tighter resolution and better picture enhancements.

“This addition to historic Memorial Stadium will help generate more excitement from the fans and will be another great enhancement for the Kansas football program,” Mulder said.

The new video board will allow operators greater flexibility. They’ll have the option to display graphics as one giant image across the entire screen or in multiple windows that can be used to display a wide variety of statistics, information, graphics, animation and video.

A rendering of KU's new football scoreboard by Daktronics, Inc.

The funding for the $3.2 million video board was part of a five-year, $86 million extension to a multi-media deal between KU and IMG College. The extension takes the agreement between KU and IMG through the 2021-22 academic year.

“This agreement — and the new video board — will ensure that we are able to provide the best experience possible for our student athletes, coaches and fans,” KU athletics director Lew Perkins said in a statement.

The expansion is the first since 1999, when the old video board was installed. The new board, which features approximately 2,380 square feet — as opposed to the 740 square feet of the old one — is expected to be up and running in time for both the Kansas Relays (April 14-17) and the KU football Spring Game on April 24.

“That’s the goal,” KU associate athletics director Jim Marchiony said.

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Written By Matt Tait

A native of Colorado, Matt moved to Lawrence in 1988 and has been in town ever since. He graduated from Lawrence High in 1996 and the University of Kansas in 2000 with a degree in Journalism. After covering KU sports for the University Daily Kansan and Rivals.com, Matt joined the World Company (and later Ogden Publications) in 2001 and has held several positions with the paper and KUsports.com in the past 20+ years. He became the Journal-World Sports Editor in 2018. Throughout his career, Matt has won several local and national awards from both the Associated Press Sports Editors and the Kansas Press Association. In 2021, he was named the Kansas Sportswriter of the Year by the National Sports Media Association. Matt lives in Lawrence with his wife, Allison, and two daughters, Kate and Molly. When he's not covering KU sports, he likes to spend his time playing basketball and golf, listening to and writing music and traveling the world with friends and family.