Big 12 unveils new logo


In the college athletics business, July 1 marks the start of the new year. Goodbye, 2013-14. Hello, 2014-15.

Consequently, today holds great significance for some of the country's most famous conferences. The Big Ten — or B1G, as the league's marketing folks like to call it — now boasts 14 teams with the additions of Maryland and Rutgers.

Not one to take conference realignment lying down, the ACC officially adds Louisville today, reaching 15 teams when you count Notre Dame, which remains independent in football.

(Aside: How great is ACC basketball going to be? Duke, Louisville, North Carolina, Pitt and Syracuse? That's a ginormous wow factor, even without mentioning resurgent Virginia or Notre Dame, North Carolina State and Florida State.)

Of course, the league Kansas University calls home — the Big 12 — isn't welcoming any new institutions today. But the 10-team conference rolled out a new logo.

Commissioner Bob Bowlsby said the following in the league's press release:

“Today marks an exciting day for the future of the Big 12 and its member institutions. The Conference is proud to launch a new logo that integrates the league’s iconic heritage with a progressive new look.”

So, without further ado, here it is. Cue the drumroll and hold onto your hats.


That do anything for you? No? Well, how about this?


Or this?


Not exciting enough. I get it. Good news. The Big 12 has you covered.

Sparks! Magic! Different colors! Flames! Ice! Melted ice! Plants! Paint! Spinning! Lasers!?!? Smoke! Graphics! Lights!


Now that's a logo unveiling.

The conference's Twitter account is posting different photos featuring the new design throughout the day. Here are some of the highlights so far.

None by Big 12 Conference

None by Big 12 Conference

None by Gary Patterson

But let's face it. Nothing's going to beat that video.

Check out the league's revamped website at


Bryce Landon 8 years, 3 months ago

So I guess that means my hat is now worthless since it has the old Big 12 logo on the side...?

Daniel Reinigungsmittel 8 years, 3 months ago

Old news. This was "unveiled" last July, to be implemented summer '14.

I like it -- that X looks kind of like a K and the II looks sort of like a U.

Chris Gilbertson 8 years, 3 months ago

That's kind of what I thought when I was watching the video posted above

Rodney Crain 8 years, 3 months ago

yawn...... Best 10 team conference in the USA, wait the only 10 team conference of the 5 major conferences. SEC 14, ACC 14/15, P12 12, B10 14. I am not sold on the idea that 10 is all you need. We miss that revenue for a FB championship game on top of not growing into new markets. Not to mention the SEC, P12, and B10 are now in our back yards. Makes me uncomfortable that everyone else grew and we shrank. Is the next step the new/old Big VIII logo if we are not open to expanding?

Mark Kostner 8 years, 3 months ago

I don't why they bothered with a new logo. It should have an X only, no II. They should have an outline of Texas with an X through it. This conference is unimpressive and underwhelming. I call it the Little Ten. They should rebrand it anyway, let the Big 10 which I wish KU was in, call itself Big, and let this one come up with a new and original name, if it is serious about surviving, which I've wondered for the last two years if it is.

Ben Kliewer 8 years, 2 months ago

Wow Mark, doom-and-gloom much? I think the XII is pretty serious about surviving. They have one of the most solid conference contract situations and their success as a ten team conference has stepped up overall in the last two years. Maybe you've only been watching KU football and extending that sentiment to the rest of the conference. And about the B1G; after a few years, a lot of what I'm hearing from Nebraska fans is how disappointing it is being in the B1G, IE not caring about who you're playing this week, not having established, traditional rivalries, and nobody else in the conference caring that you're in it. I'm happy to stay in the XII, and the new logo looks pretty sharp. I wish we would've landed UL, but so goes life.

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