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Kansas athletic director Travis Goff addresses media members during an introductory press conference for new head coach Lance Leipold on Monday, May 3, 2021 at the KU football indoor practice facility.

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KU athletic director predicts some challenging financial years as Big 12 Conference reorganizes

In what has become nearly an annual affair at the University of Kansas, members of the University Senate quizzed KU’s athletic director on whether the athletic program can provide more money to support general university operations. By Chad Lawhorn

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As Big 12 expands, AD Travis Goff vows to remain in pursuit of what's best for KU

University of Kansas Athletic Director Travis Goff considered Friday’s Big 12 expansion a good day for the conference, but Goff didn’t slam the door on KU looking elsewhere in the future.

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KU AD Travis Goff announces Jason Booker as Deputy AD, also makes 2 in-house promotions

University of Kansas Athletic Director Travis Goff has turned to fellow-KU graduate Jason Booker to serve as his Deputy AD for External Affairs and Revenue Generation, KU announced Monday evening.

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Kansas AD Travis Goff's thorough search to hire Lance Leipold impressed those who were a part of it

It was the first major hire of his career as an athletic director and it came with extraordinarily high stakes attached to it, but Kansas AD Travis Goff's approach to hiring Lance Leipold as KU's next football coach earned high praise from those he came in contact with along the way. By Matt Tait


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