Friday, September 10, 2021

As Big 12 expands, AD Travis Goff vows to remain in pursuit of what’s best for KU

Kansas athletic director Travis Goff addresses media members during an introductory press conference for new head coach Lance Leipold on Monday, May 3, 2021 at the KU football indoor practice facility.

Kansas athletic director Travis Goff addresses media members during an introductory press conference for new head coach Lance Leipold on Monday, May 3, 2021 at the KU football indoor practice facility.


Conway, S.C. — University of Kansas Athletic Director Travis Goff considered Friday’s Big 12 expansion a good day for the conference, but Goff didn’t slam the door on KU looking elsewhere in the future.

Asked by reporters prior to kickoff at Brooks Stadium whether the additions of BYU, Cincinnati, UCF and Houston meant KU would put a halt on KU exploring opportunities with another conference, Goff didn’t shoot down the notion and spoke of unknowns.

Goff said the KU athletic department always is in pursuit of what’s best for KU.

“It still puts us in the most positive strength and position we can be in in the league we’re in, most importantly, and for all the unknowns that are out there,” Goff said of where things stand.

Asked if the expansion closed the door on KU joining another conference in the future, Goff referred to how the landscape can change quickly — as the Big 12 found out when Texas and Oklahoma left for the SEC.

“Two months ago nobody knew what was happening, so for us it’s all about what we know. And what we know is we’ve got to get better in a variety of fashions,” Goff replied.

While Goff, a KU graduate, admitted he is biased when discussing the university, he said he thinks KU has as much potential as any Power Five athletic department in the country.

“That’s where we’re focused. It’s a great thing when you can have clarity and not be overly distracted by noise and you can zero in on what we have to do to improve ourselves,” Goff said. “So that’s really the focus.”

Going after what’s best for KU, the A.D. said, applies to “conference affiliation, it applies to what we’re trying to achieve with our programs, it applies to financial strength, it applies to fan and alumni engagement. So regardless of all those dynamics we stay centered, and I believe more focused, on what’s best for KU. And what’s best for KU should be what drives us in whatever environment it is.”

In the short term, Goff said, the KU football program can make small jumps forward that will help the entire athletic department.

With Texas and OU out of the picture moving forward, Goff said the Big 12 and KU are less secure financially — because of TV money ramifications — now than they were before the SEC invited those brand name programs in.

Goff said KU can strengthen its position financially by improving the football program under first-year head coach Lance Leipold. Goff said the Jayhawks need to be more competitive in football and with KU’s commitment to improving the program he’s confident ticket sales, donations and the like will improve.

Between KU’s academics, its blue blood men’s basketball program and a football program Goff thinks will improve under Leipold, he said those factors will “behoove us regardless of what transpires with any of those unknowns out there.”

The Big 12 didn’t have the option to sit idle, Goff said, praising administrators around the conference as well as commissioner Bob Bowlsby for solidifying the conference as much as possible with expansion.

Goff said Friday gave the Big 12 a future path for “this particular moment” and he hopes the league will be able to leverage that down the road with future media deals.

Bowlsby on Friday during a video conference said he wouldn’t suggest that the four new schools “would be the last move we will make.”

“I wouldn't say we're out looking to expand, but I wouldn't foreclose on the possibility either,” Bowlsby said.

Per the Big 12, when all four programs are officially in the conference on July 1, 2025, the league’s footprint will move from five states and 40.2 million people, to eight states with over 76.5 million total inhabitants. BYU is set to join the Big 12 for the 2023-24 season.

KU vs. future Big 12 programs

The KU football program actually has a little bit of history with some of the teams that will soon call the Big 12 home.

While the Jayhawks never have played against Central Florida, through the years they have gone a combined 5-1 against Houston, BYU and Cincinnati — though most of those games happened more than two decades ago.

One of the more noteworthy games in KU’s history came against BYU, the Jayhawks’ opponent in the 1992 Aloha Bowl.

KU, coached by Glen Mason at the time, capped an 8-4 season with a 23-20 win over a No. 25-ranked BYU team in Honolulu on Christmas Day.

The Jayhawks also beat Houston in a bowl game years ago. KU is 3-0 all-time versus the Cougars, with the most recent victory coming in 2005 at the Fort Worth Bowl, when head coach Mark Mangino’s team rolled, 42-13.

KU also played a home-and-home series with Houston in 1994 and 1995, winning both matchups.

Cincinnati and KU played twice in the 1990s, with each program winning on its home field. The first ever meeting between the teams happened in Lawrence in 1995, when Cincinnati was still an independent. KU won, 23-18. The rematch came two years later, with Cincinnati in Conference USA. The Bearcats won the rematch, 34-7.

A program first for CCU

Before Friday, no football team from the ACC, SEC, Big 12, Big Ten or Pac-12 ever had played at Coastal Carolina.

The Chanticleers, who first moved up to the FBS level in 2017, had only played road games against Power Five competition until the Jayhawks became the first team from one of the marquee leagues to visit Brooks Stadium.

CCU head coach Jamey Chadwell said earlier in the week having KU come and play his team was great for the community and fanbase, and having the matchup on ESPN2 for college football fans nationwide to see made it even better.

“I think it’s big. I think it shows what we’re trying to do here and the steps we’re taking. And it’s another step in us trying to build a program that’s relevant, not only in the Sun Belt, but nationally,” Chadwell said.

The Chanticleers don’t currently have any home dates lined up for future seasons with any Power Five programs.

“If we keep winning,” Chadwell said of the program’s rise over the past few seasons, “I don’t know if anybody’s going to (play at CCU), to be honest with you. But we’ll try our best.”

KU is currently the only Power Five team CCU has defeated. Dating back to the Chanticleers’ years in the FCS, the program is 0-7 all-time versus other Power Five teams, with road losses at South Carolina (twice), Clemson, Penn State, West Virginia, Georgia and Arkansas.


Rodney Crain 9 months, 2 weeks ago

Very funny. Our Wunderkind is dropping wisdom. He is both for the expansion but open to leaving, while looking out for KU, but understanding how this announcement puts us in a better situation. To do what he is hired to do. He is the AD right?

Is he up for election for something?

typed during half time - relax lol

Austin Lopez 9 months, 2 weeks ago

Until Kansas football start winning some football games and making some upgrades they will be sitting right where they are now, in the Big12. Right now Kansas offers the BIG10 nothing except a good basketball program. The state of Kansas doesn’t offer the BIG10 any recruiting territory, KU stadium is outdated and we can’t fill it on a weekly based, when was the last time KU had a sold out home football game? Kansas does nothing to increase the BIG10 media pie so why would they want someone who can’t pull there own weight? Football drives big $$$, not Basketball unfortunately.

Spencer Goff 9 months, 2 weeks ago

Austin, I just want to say, I am glad you post on here. Whether I agree or disagree with a comment you make, I at least know you have a grasp on reality. And I think both you and I are sick of this B1G chatter that seems to be very one sided.

I feel like Travis mishandled the situation completely. He should have put on his game face, smiled and stated that it was a big day for the Big 12, and has excellent opportunities to perform well going forward. Nothing else. If they ask if you are actively shopping for another conference you simply say "newp" whether it is true or not. And I feel like he was forced to mishandle it, because if he says "This is a great conference and we are happy to be here," certain alumni and donors will crap his job because he doesn't "see our potential." Our alumni should be smart enough to 1) understand the situation and context behind the question, and 2) understand that maybe, just maybe, the New Big 12 has the potential to be very, very good if you just build on it.

To quote Brad Pitt, "It's a problem you think we need to explain ourselves. Don't. To anyone." Travis should have said positive things and left it at that, but he kept on babbling.

His answer made us look like the new Texass of the Big 12, "We're here only cause we can't get a bigger gig. But if we do baby, thanks for helping us get there!"

Bob Strawn 9 months, 2 weeks ago

That reads like Goff is speaking platitudes to Ku fans rather than offering a statement based on reality. Perhaps that's the role of a young athletic director though, to fire up the base. Clearly, coach Lance is an upgrade over coach Les, although that's a low hurdle. The Jayhawks were fun to watch last night.

Layne Pierce 9 months, 2 weeks ago

Mr Goff simply said options are still on the table. Unlikely ku to BIG, but if asked?

Best thing would be Espn and b5 confs closing expansion. Ideally confs should be no more than 10 teams, this means 9 conf games and 3 nons. If this means 8 or 10 confs, and a bigger playoff then so be it. RCJH

Jerry Walker 9 months, 2 weeks ago

I agree with you fellas. It was very poorly played by Goff. His remarks read like a slimy politico. I'm sure the other 11 schools were not pleased.

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