Tuesday, June 22, 2021

KU’s Self, Goff believe Monday Supreme Court ruling, looming NIL laws signal start of big changes for college athletics

Kansas head coach Bill Self watches his team play against TCU during the second half of an NCAA college basketball game, Saturday, Feb. 8, 2020, in Fort Worth, Texas. Kansas won 60-46. (AP Photo/Ron Jenkins)

Kansas head coach Bill Self watches his team play against TCU during the second half of an NCAA college basketball game, Saturday, Feb. 8, 2020, in Fort Worth, Texas. Kansas won 60-46. (AP Photo/Ron Jenkins)


Kansas basketball coach Bill Self said Monday that he believed the unanimous Supreme Court ruling that the NCAA violated antitrust rules in blocking certain aid for student-athletes was the latest sign that change in college athletics was “inevitable.”

Speaking about a variety of topics on the podcast, “Courtside with Seth Greenberg and Dan Dakich,” Self offered up his reaction to the vote.

“I believe that this ruling kind of makes (it) even more obvious (that) we’re not putting the genie back in the bottle or the toothpaste back in the tube,” Self said. “It’s out.”

While many viewed the ruling as the latest blow to the NCAA’s amateurism model, Self said he did not necessarily view Monday as a bad day for college athletics or college basketball. Instead, he called it “a positive step in trying to come to a conclusion in what our sport will potentially look like moving forward. Because right now, as you know, we’re just in flux. We don’t have any idea what’s going on.”

Monday’s ruling does not mandate that schools pay athletes. Instead, it says that the NCAA no longer can stand in the way of student-athletes receiving compensation for eductation-related expenses, such as paid internships, study abroad programs, laptops and more.

The timing of the ruling, however, comes as the name, image and likeness battle continues to rage across the country, putting even more weight on the NCAA’s shoulders to institute meaningful change.

To date, six states have passed laws allowing student-athletes to make money on their name, image and likeness. Those laws go into effect on July 1. Kansas is not one of them.

In addition, NCAA President Mark Emmert has said the organization plans to pass some sort of ruling by the end of the month that would put schools in all states on an even playing field when it comes to recruiting in the NIL era.


Travis Goff, a 2002 graduate of the University of Kansas and native of Dodge City, introduces himself as KU’s new athletic director Wednesday, April 7, 2021, at the Lied Center on KU's west campus.

First-year KU Athletic Director Travis Goff addressed both topics at Monday’s quarterly meeting of Kansas Athletics Inc.’s Board of Directors, saying that Monday’s Supreme Court ruling, along with July 1 being right around the corner, made for some heavy times.

“Some of the natural sentiment, which is probably a fair sentiment to have, is that this might have some fraying or continued fraying of just general amateurism philosophies for the NCAA and in college athletics,” Goff said Monday. “I think that just remains to be seen as we move ahead.”

Regardless of what direction things wind up going or if the NCAA is successful in finding some sort of uniformity, Self told Greenberg and Dakich that he already had begun to address the topic with recruits and their parents.

“It’s certainly part of the education that’s going on,” Self said. “Because I really don’t know exactly how to pitch it yet. I tell them, ‘This is what’s going to happen. This is what it potentially could look like.’ We haven’t been set with the guidelines in exactly what the guardrails will be.”

Self said it was his understanding that schools could not actively be involved in helping student-athletes find endorsement opportunities but that they could have representation that helps them.

“As long as it is not conflicting with the schools’ already-in-place contracts, it could be pretty much free game,” he said of NIL opportunities. “You can do whatever you like. It’d be hard for an individual to do some type of sponsorship deal with Coca-Cola if the university is a Pepsi-provided university. Could be the same with shoe companies. We don’t know about restaurants. We don’t know about dry cleaners. We don’t know about car dealerships. We have a pretty good understanding on what the value of 100,000 followers on Instagram would mean compared to somebody with 500,000 followers, compared to somebody with 10,000 followers. But everything is abstract, so we’re not really using it to sell, we’re just saying, ‘Whatever it is, we’ll maximize it.’”


Jeff Coffman 1 year, 3 months ago

I think from a basketball plan it will keep kids in school longer, because they will make a lot while they are here. I think the 9-14 guys will be harder to attract to KU, will somebody 9th on the team that sees cleanup time, they might (and likely would be able to be highlighted as a starter at another school).

However, in Football, I think this could be beneficial for KU. If you take the marketability of a QB in the Big XII. Who would be more marketable for the year, a KU QB or the 2nd or 3rd string QB at OU? A recruit might be able to make a lot of money as the starter at OU, but having to waive that money for 1-2 years might not be worth it when that marketability is instant at KU. The trend holds up on starters versus second string for everyone. My point isn't that KU is going to out recruit OU. My point is KU might be able to out recruit certain positions, by offering starting jobs that literally pay more than bench roles at other schools.

I think the fallacy in the discussion of NIL and paying student athletes, is that people believe that all 125 players or 85 scholarship players will see a significant increase in money. I think what you will actually see is that there will be 10-20 individuals that will become marketable on a team, therefore, individuals will seek that smaller group...the instant gratification...point of view.

Brian Wilson 1 year, 3 months ago

I disagree. What a can of worms. So, just because a student can sell his name, image, or likeness, does not mean he can sell KU jerzey's with his name on it without the permission of the conference, In fact the athletic won't be able to sell anything with anything realted to the school or conference on it without their permission. So, the schools will leverage and make more money. and squeeze the players for more revenue....and will have schools or boosters..... just pay players for their likeness. Hey Pooka, if you come to KU I'll buy a picture of you for $100K! . it won't be long and I am pretty sure that the those so called unnamed players will feel a little slighted when the QB is driving a Ferrari, with a harem in the back, and doobie in the tray while getting fed tube steak. Soon linemen will be saying "You better buy some of my T-shirts coach if you want to me to block today!" "I have a $50,000 bobble head I want to sell ya!" This will definitely get out of control and it just opens the door for cheaters. On the positive side, some of these players are going to learn how to use 3D printers, make T-shirts, and go into business.

Kent Gaylor 1 year, 3 months ago

It will be interesting to see how this plays out for all the different student-athletes (see volleyball, tennis, rowing, softball, golf, etc.). Getting rid of the NCAA or a major overhaul would be best. Still not sure how a school can tell a student they can't support Coke even if the school is a Pepsi school (or Nike vs. Adidas).

Jeff Coffman 1 year, 3 months ago

I believe that football will be spun off and maybe basketball as well. It will be next to impossible to keep the equity of all sports at an even level. You can't keep having football subsidize nearly every sport, especially once you start hitting major payouts for stars.

If you "pay" your starting QB...$100k, you would technically have to align that salary with your volleyball team.

Either the football program spins off or I'm not sure how you make it equitable.

Robert Robinson 1 year, 3 months ago

It's going to be a sh*t show when the NIL hits. The NCAA should immediately make a rule that players are no longer allowed to transfer. Pick a school, if you don't like it, or get offered more money at another school, too bad. At the very least, if you transfer you sit for 1 year and lose a year of eligibility

Brian Wilson 1 year, 3 months ago

How do you stop it. Paid players don't need a scholarship. They can transfer and walk-on and go where ever they want. And now with the portal they won't even have to wait.

Suzi Marshall 1 year, 3 months ago

Kansas is extremely fortunate to have Bill Self as our coach during this transformative period. Besides being a master of Xs and Os, Self has a thorough understanding of marketing...product/promotion/placement/and price. He'll be able to do what he does best, i.e. attack quality talent to develop over a career mixed with the 'one-and-done' types. As Jeff says above, those kids ranked in the teens/twenties can stay in school to develop under Self, without the financial pressure to quickly move on. My best is most rotation players under Self will be pulling down six figures annually.

As for Football, I again agree with Jeff. Players will go to where they can get on the field to showcase their skills. No kid will sit on the Alabama bench when they could be playing and making some money playing for Kansas. I suspect any player in the Big 12, that plays, will make at least 50k annually.

Brian Wilson 1 year, 3 months ago

Disagree. Maybe not Alabama....but probably Alabama... programs that have huge athletic funds, and billionaire boosters will just pay the players to sit on the bench and wait their turn. If I were a Freshman and knew it would be a year or two before being ready to start why not get as much as you can get to sit.

A better question will be what schools have a ton of money, are not in the top twenty, that are willing to buy their way to the championship. Who knows....maybe Leipold made a mistake coming to KU...maybe Buffalo buys a team to win it all!

Suzi Marshall 1 year, 3 months ago

Good points. I'm very much inclined to fully agree with your second point. Oregon, with Nike's backing, has done exactly that. Now they can be more open about it. I hope our Adidas relationship is as strong as ever because we are going to need them!

Rodney Crain 1 year, 3 months ago

This has all the makings of an epic disaster.
No framework, the group working on one is the NCAA - gulp Yeah, this is going to be fine, what can go wrong with money?

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