Friday, June 18, 2021

NCAA memo: Emmert tells schools to act on NIL or he will

NCAA President Mark Emmert speaks during a news conference at the Final Four NCAA college basketball tournament, Thursday, March 29, 2018, in San Antonio. (AP Photo/David J. Phillip)

NCAA President Mark Emmert speaks during a news conference at the Final Four NCAA college basketball tournament, Thursday, March 29, 2018, in San Antonio. (AP Photo/David J. Phillip)


NCAA President Mark Emmert told the organization’s more than 1,200 member schools Friday that he will seek temporary rules as early as July to ensure all athletes can be compensated for their celebrity with a host of state laws looming and congressional efforts seemingly stalled.

In memo obtained by The Associated Press, Emmert urged members to pass legislation that would make it permissible for the first time for college athletes to earn money off their names, images and likenesses.

The NCAA Division I Council meets Tuesday and Wednesday and could act on an NIL proposal that has been stalled since January. Five states have NIL laws set to go into effect July 1 that will permit college athletes to be paid for endorsements, personal appearances and social media posts, setting up the possibility of patchwork rules from coast to coast for thousands of athletes.

“By July, all our athletes should be provided NIL opportunities regardless of the state they happen to live in,” Emmert wrote in the memo.

The NCAA has asked Congress for help in the form of a federal NIL law that would set uniform standards and preempt state laws. But it appears nothing will get down in Washington before the August recess.

Emmert wrote that if NCAA rules changes are not in place by July, he will take action.

“I have directed my staff to create proposals to this end. We will provide more details next week as this approach is reviewed by the NCAA Board of Governors and the divisional governance bodies,” he wrote.


Dirk Medema 1 year, 3 months ago

So after months if not years of the players and schools asking the ncaa to do something, the head of the ncaa is now threatening to act?

Leadership at its best {sarcasm off}.

Brett McCabe 1 year, 3 months ago

The hair reminds me of another person in charge who had no clue.

A good rule to follow is that if they guy in charge is working to manage his hair, then you have the wrong guy.

Brian Wilson 1 year, 3 months ago

The NCAA should just close its doors if they can't handle it. Uniform standards should not be set by the Federal Government. The uniform standards should be set by the NCAA. The Federal Government has no business setting college sports atheltic standards. It is not their job. If the NCAA can't figure it out then the NCAA should fold and they can just lost their jobs due to incompetence. Period...end of subject.

Rodney Crain 1 year, 3 months ago

Train meet Wreck. I like the idea of NIL, but this is about money. That means taxes, it means young people at risk of losing their money, it means knowing how to manage their new wealth. Unless guardrails are in place to protect these "student" Athletes this is going to be a mess. The NCAA is the last group who should be in charge of this. They can't be trusted to do anything but turn this into a dumpster fire. If you think bad grades can distract a college athlete, try losing their money on for size. These athletes need to be setup like a pro player, that means agents, accountants, and or advisers. Whoever these folks are they are going to want a cut, just like it is in the pros. I wonder if Coach is prepared for a player needing to take a call from their agent during practice? :) "Fasten your seat belts, it's going to be a bumpy night"

Michael Leiker 1 year, 3 months ago

How does NIL advance amateur athletics? If you profit from your celebrity as an athlete you’re not an amateur anymore. Pay for your own tuition, or go be an actual professional athlete, but most can’t because the school they play for is the actual reason the celebrity exists in the first place. This all just cheapens collegiate athletics. As this has continued on I’ve not been able to understand how seemingly no administrator has had the fortitude to stand up to this. Athletic departments and administrators are so corrupted by money that they’ve completely lost track of their real mission and responsibility. This simply continues the slow creep towards the end of collegiate amateur athletics.

Spencer Goff 1 year, 3 months ago

This guy is a clown. So after years of bitterly fighting this, and damning any athlete who dared speak (hello, Ed?), this guy is suddenly their champion? For real? Is banned substance testing about to be handled by Lance Armstrong and Barry Bonds next?

Rodney Schulz 1 year, 3 months ago

If the colleges and universities had any character and fortitude they would realize they should end intercollegiate athletics and focus on education. Of course, most of them are a joke for an education. What should one do? Go to another country to get a real college education.

Face it, most college football and basketball players are stooges. This is evident by the fact that three out of four professional basketball and football players are broke five years after their last game. They may have a grade point average, but their chosen field of study or a total joke.

American colleges and universities are, in general, a bunch of hypocritical stooges. One shouldn’t expect the athletic departments to be anything more.

Brian Wilson 1 year, 3 months ago

Exactly. If I were the NCAA I would just transfer all these players to the D league.

Brian Skelly 1 year, 3 months ago

The Olympic model is the only viable option.    Or a variation of that.      It's hard to envision anything else working and working well.

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