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Friday, January 4, 2008

Ads promoting Kansas run during Orange Bowl

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Come back to Kansas

Orange Bowl ad by the Kansas Department of Commerce, which touts Kansas as "Home Sweet Home."

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— Come back to Kansas.

That's the underlying message in television ads that ran in selected markets Thursday night during the Orange Bowl matchup between Kansas University and Virginia Tech.

The Kansas Department of Commerce said the ads were aimed at KU alumni who may be watching the game in St. Louis, Denver, Dallas and Chicago, all cities with large numbers of KU graduates. The ads also have run locally.

"This is to remind Kansans of all the great things back home," said Caleb Asher, senior director of marketing services at the department.

He said the ads are part of a larger effort by the Department of Commerce to try to lure families back to Kansas.

"It's highlighting the quality of life in Kansas and injecting a Lawrence feel to it," he said.

The ads cost $65,000 to air during the Orange Bowl, he said.

Done by Bozell Advertising of Overland Park, the ads feature numerous shots of outdoor activities, KU campus life and sporting events.

An additional $60,000 to $80,000 was spent producing the spots, Asher said. That included purchasing the song playing in the background that was composed for the ad by The Away Team, a band from Kansas City, Kan.

Comments

ohjayhawk 14 years, 9 months ago

I didn't see them here in Ohio, either.

John Brown 14 years, 9 months ago

I live in Atlanta, GA and I watched the Orange bowl. I never saw any of the ads. I did however enjoy the game!

Mike Crosbie 14 years, 9 months ago

I live just outside of Columbia MO, I didn't see them, but it's so much fun teasing the tiger fans, Oh they just can't stand it !!! Rock Chalk !!!!!!

jacqueshock 14 years, 9 months ago

That ad was shown on the video board at the stadium.

speedy 14 years, 9 months ago

not in ariz. but i,m not going back to snow. where i live it very rarely gets down to 32 degrees. maybe once in 10 years. it has never snowed here, i,ll watch thank you.

Brian Berry 14 years, 9 months ago

didn't see the add in phoenix, but a nice turnout at the KU bar...much love to Upper Deck in old town scottsdale

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