NCAA won’t touch beer ads

By Staff     Aug 8, 2008

Beer ads will continue to pay for college sports telecasts, and college fantasy leagues could become the next real moneymaker on Web sites. On Thursday, the NCAA’s executive committee decided it couldn’t eliminate alcohol advertising nor stop the incorporation of college sports into the fantasy games and decided, essentially, to retain the status quo.

“We want to be very conservative with this,” committee chairman Michael Adams said of the beer ads. “Though we don’t think this type of advertising is appropriate (for college sports), we have tried this once before in this country and it didn’t work very well.”

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