In the college athletics business, July 1 marks the start of the new year. Goodbye, 2013-14. Hello, 2014-15.
Consequently, today holds great significance for some of the country's most famous conferences. The Big Ten — or B1G, as the league's marketing folks like to call it — now boasts 14 teams with the additions of Maryland and Rutgers.
Not one to take conference realignment lying down, the ACC officially adds Louisville today, reaching 15 teams when you count Notre Dame, which remains independent in football.
(Aside: How great is ACC basketball going to be? Duke, Louisville, North Carolina, Pitt and Syracuse? That's a ginormous wow factor, even without mentioning resurgent Virginia or Notre Dame, North Carolina State and Florida State.)
Of course, the league Kansas University calls home — the Big 12 — isn't welcoming any new institutions today. But the 10-team conference rolled out a new logo.
Commissioner Bob Bowlsby said the following in the league's press release:
“Today marks an exciting day for the future of the Big 12 and its member institutions. The Conference is proud to launch a new logo that integrates the league’s iconic heritage with a progressive new look.”
So, without further ado, here it is. Cue the drumroll and hold onto your hats.
That do anything for you? No? Well, how about this?
Not exciting enough. I get it. Good news. The Big 12 has you covered.
Sparks! Magic! Different colors! Flames! Ice! Melted ice! Plants! Paint! Spinning! Lasers!?!? Smoke! Graphics! Lights!
THE BIG 12!
Now that's a logo unveiling.
The conference's Twitter account is posting different photos featuring the new design throughout the day. Here are some of the highlights so far.
But let's face it. Nothing's going to beat that video.
Check out the league's revamped website at Big12sports.com.