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Nike wooing Wiggins as only Nike can

Nike, as only Nike can do, made a splash this week by preparing to welcome former Kansas University basketball star Andrew Wiggins to its headquarters Oregon.

Wiggins, who now is just a couple of weeks away from becoming an instant millionaire and Top 3 selection in the NBA Draft, is being sought after by more than just Cleveland, Milwaukee and Philadelphia, which own the top three picks in this year's draft.

Endorsement deals left and right are being pitched to Wiggins and his people and the native Canadian and former Jayhawk with the bright smile is going to have some decisions to make in that area, as well.

Nike is doing its best to make the decision a no-brainer by rolling out the proverbial red carpet for the one-and-done phenom.

Here's a quick shot of one of the entrances to the Nike campus, which leaves no doubts about their interest in inking Wiggins.

While we're on the topic, here are a couple of interesting reads on Wiggins' potential impact as the multi-million-dollar future face of several products and, perhaps, the NBA.

— The Toronto Star examines Wiggins' endorsement potential...

http://www.thestar.com/business/2014/04/02/draft_day_drake_embraces_andrew_wiggins_but_will_brands.html

— Here's a breakdown of the sneaker war waged for Wiggins, which began long before he ever chose Kansas...

http://bleacherreport.com/articles/1808832-inside-the-epic-race-to-get-andrew-wiggins-sneaker-endorsement

— And this, also from last October, details the belief that Adidas had/has a $180 million deal waiting for Wiggins...

http://tracking.si.com/2013/10/15/andrew-wiggins-adidas-nike-jayhawks-nba/

Comments

Aaron Paisley 6 months, 1 week ago

For the talk about the 2nd contract, endorsements are where the real money us at for Wiggins. He will end up making more money now per year in endorsements than he will in a few years with a max contract. Wiggins will probably be in the $30 million per year range once he signs all of his endorsements with his shoe deal bringing on $15+ million per year by it self. As long as Wiggins isn't a a complete idiot with his money, he is going to be set for life in the next few weeks.

Scott Smetana 6 months, 1 week ago

Not bad for a guy who had 4 points in his last college game. I wish him well, but the OAD system is terrible.

Robert Brock 6 months, 1 week ago

The NBA calls the shots and The League loves OAD. Sad, really...

Dale Kroening 6 months, 1 week ago

And LBJ ( the best player in the league ) only scored 7 pts in game 5 against the Pacers , a PLAYOFF game .... So whats your point !?!? Not his fault what the rules are. He lead the team in scoring as a freshman , cant ask for too much more than that. SMH ...

Steve Corder 6 months, 1 week ago

Isn't capitalism great! Go get the bucks, Andrew.

Mike Riches 6 months, 1 week ago

It's nice that Nike put a sign on the door...but is an oversized sticker really the red carpet?

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