Nike, as only Nike can do, made a splash this week by preparing to welcome former Kansas University basketball star Andrew Wiggins to its headquarters Oregon.
Wiggins, who now is just a couple of weeks away from becoming an instant millionaire and Top 3 selection in the NBA Draft, is being sought after by more than just Cleveland, Milwaukee and Philadelphia, which own the top three picks in this year's draft.
Endorsement deals left and right are being pitched to Wiggins and his people and the native Canadian and former Jayhawk with the bright smile is going to have some decisions to make in that area, as well.
Nike is doing its best to make the decision a no-brainer by rolling out the proverbial red carpet for the one-and-done phenom.
Here's a quick shot of one of the entrances to the Nike campus, which leaves no doubts about their interest in inking Wiggins.
While we're on the topic, here are a couple of interesting reads on Wiggins' potential impact as the multi-million-dollar future face of several products and, perhaps, the NBA.
— The Toronto Star examines Wiggins' endorsement potential...
— Here's a breakdown of the sneaker war waged for Wiggins, which began long before he ever chose Kansas...
— And this, also from last October, details the belief that Adidas had/has a $180 million deal waiting for Wiggins...