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New University of Kansas athletic director Jeff Long during an introductory news conference on Wednesday, July 11, 2018 at the Lied Center Pavilion.

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New AD Jeff Long in early stages of assessing long-struggling KU football program

When athletic director Jeff Long officially starts his job at the University of Kansas on Aug. 1, he will begin overseeing a football program that hasn’t produced a winning season since 2008 and has lost somewhere between nine and 12 games each of the past eight years. During his introductory press conference inside the Lied Center Pavilion on Wednesday, Long referenced the football team’s struggles in order to declare: “It’s time to break the cycle.” By Benton Smith

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