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In this photo taken Sept. 6, 2014, former Arkansas athletic director Jeff Long walks onto the field before an NCAA college football game in Fayetteville, Ark. Long was announced as the 11th athletic director at the University of Kansas on Thursday, July 5, 2018.

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Matt Tait: KU maximizes reach in hiring Jeff Long as new athletic director

The punchy, popular and somewhat impatient question floating around following Thursday’s announcement of the hiring of Jeff Long as the new athletic director at the University of Kansas was short and sweet. Was this a good hire? By Matt Tait

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