Tuesday, April 23, 2019
The Big 12 Conference on Tuesday announced Learfield IMG College as its new comprehensive sponsorship rights holder.
Under this new relationship, Learfield IMG College will have the worldwide sponsorship rights to all 16 Big 12 championship events along with the right to sell title, presenting and secondary sponsorships to a number of other Big 12 events.
“Given the scope of Learfield IMG College in the collegiate space, and its existing relationships with all of our member institutions, the Big 12’s sponsorship rights will be well positioned,” said Big 12 commissioner Bob Bowlsby in a news release. “To add the Learfield IMG College name to our portfolio furthers the best-in-class relationships of the Big 12 Conference.”
Learfield IMG College will establish Big 12 Sports Properties, which will operate from the conference office in Irving, Texas. The conference sponsorship group will work closely with the Learfield IMG College national sales team in representing partnership opportunities to leading brands.