Wednesday, December 5, 2018

As KU Athletics posts another financial loss, leaders say focus needs to be on increasing revenue, not decreasing expenses

New University of Kansas athletic director Jeff Long during an introductory news conference on Wednesday, July 11, 2018 at the Lied Center Pavilion.

New University of Kansas athletic director Jeff Long during an introductory news conference on Wednesday, July 11, 2018 at the Lied Center Pavilion.


After Kansas Athletics posted a second straight year of financial losses, KU Chancellor Douglas Girod’s office highlighted the need to grow revenue and upgrade athletic facilities.

Not mentioned was the idea of cutting expenses of the athletic department, despite new financial statements that showed the department’s overall expenses grew about twice as fast as revenue and income last year.

After Kansas Athletics released its audited financial statements for fiscal year 2018 recently, the Journal-World asked Girod what direction he had provided new Athletic Director Jeff Long regarding the finances of the athletic department, given that the department has now posted a second year of losses.

Through a spokesman, Girod’s office did not provide specific information about Girod’s direction to Long, but highlighted the need for new revenue and new athletic facilities.

“The chancellor and athletics director meet regularly to discuss strategies for Kansas Athletics,” Joe Monaco, a spokesman for the chancellor, said via email. “As Director Long has said since his first day on the job, our top priority is the well-being of our 460-plus student athletes and their individual experience. Director Long has identified 1) revenue production and 2) facility enhancements as two areas that directly relate to this experience.”

The Journal-World reported on Monday that audited financial statements for the 2018 fiscal year, which ended June 30, showed that Kansas Athletics Inc. saw its unrestricted net assets decline by $5.4 million for the year. That was on top of an approximately $827,000 decline in unrestricted net assets in fiscal year 2017.

The financial statements showed that total revenue and income in the unrestricted asset category — which is basically all assets other than donor contributions that are set aside for specific projects — grew by about 5 percent compared with fiscal year 2017. But expenses grew by about 9.5 percent.

The Journal-World for its Monday article sought to ask Long — who began as athletic director in August — for his views on the latest financial statements. A spokesman for the athletic department, however, said Long was not immediately available for an interview.

The spokesman did not respond to several specific emailed questions about the financial statements. After pressed for a response, the spokesman provided a general statement from Kansas Athletics’ chief financial officer, Pat Kaufman. Kaufman downplayed the significance of the latest statements and the reported financial loss.

Kaufman said the audited financial statements are not the best measure of Kansas Athletics’ financial performance. He said an NCAA report that the university is required to compile is a better measure. Kaufman said the audited financial statements include too many noncash items, such as depreciation, which measures the loss in value that hard assets such as buildings and equipment decline by each year.

“This is why we focus on ‘operating cash-basis’ view of the organization, for which the NCAA financial statement is the best indicator,” Kaufman said via email. “It is disappointing that you continue to misinterpret the GAAP financial statements and use misleading data in your stories.”

Kaufman, though, does not dispute that the financial statements show a $5.4 million decline in unrestricted net assets. The statements show that Kansas Athletics posted a $1.6 million loss in unrestricted net assets on its operations. When other expenses are added to the statement, the loss grows to $5.4 million. Those other expenses include about $1.3 million in interest expense that Kansas Athletics pays on its debt, and also includes an approximately $323,000 loss it took on the Jayhawk Tennis Center, which it owns and sells public memberships to at Rock Chalk Park. The statements also show significant amounts of additional nonoperating revenue, including about $2.2 million in donor funds used for capital projects. That statements, though, list about $3.9 million in depreciation expenses for donor-funded capital projects.

As a matter of standard practice, corporations list depreciation as an expense on their financial statements even though it does not require an outlay of cash. It is an accounting method to spread out the costs of a project over the useful life of the project, rather than booking the expense all in one year. It also can provide a gauge of how much useful value an asset, such as a building or piece of equipment, is losing as it ages.

The financial statements also measure a second class of assets held by Kansas Athletics. Those are donor restricted assets, which generally are donations that can only be used for certain projects. As the Journal-World reported Monday, a $50 million pledge from billionaire KU alumnus David Booth showed up on the financial statements for the first time in fiscal year 2018. As a result of those restricted assets, Kansas Athletics’ total assets increased from $115 million to about $168 million, which will give KU greater ability to construct new facilities in the future.

Among the questions Kansas Athletics did not answer from the Journal-World were several about salary growth within the athletic department. The financial statements showed salaries increased by 13 percent to $40.8 million in fiscal year 2018. The department did not answer questions about whether that rate of growth is seen as sustainable, or what targets the corporation has for annual salary growth.

The salary information showed a widening gap between KU and its closest competitor, Kansas State University, which operates a similarly sized athletic department. K-State recently released its audited financial statements, showing salaries there increased by about 6.5 percent to $31.2 million.

Correction: A previous version of this story accidentally omitted a word in a sentence about depreciation. Depreciation does not require an outlay of cash.

In September 2017, when KU announced plans to build $350 million in new facilities, primarily for football, it marked the beginning of one of the biggest financial bets the program has ever made. The Journal-World decided to study the financial books, talk to leaders and give readers a better understanding of the money game that is constantly a part of big-time college athletics. These are the resulting stories from spring 2018.

April 29 — A look at the finances of Kansas Athletics: Rising revenues, soaring costs, big bets

April 29 — KU basketball saves athletic department budget, allows leaders to dream of ‘blue sky potential’

May 6 — KU football ticket sales down about $6 million per year; some question whether $300 million in new facilities will help

May 13 — Administrative salaries jumped by 42 percent in a single year at Kansas Athletics; KU salaries top K-State’s

May 13 — How much does KU spend on athletics? More than the city spends on police, fire and roads, but returns are big too

May 20 — Girod: Athletics important to KU, but there is a “disconnect” too

May 20 — Should KU be worried about getting dumped from a Power 5 Conference? The financial stakes are huge

May 22 — Rock Chalk Park started as $39 million deal for KU; now it may top $100 million after KU allowed lease to be changed


Danny Hernandez 3 years ago

I agree, don't cut expenses! what are we? a second rate athletic program ? As they say, build it and they will come!

Grady Millikan 3 years ago

Would be interesting to see exactly how much revenue KU lost when Zenger outsourced the ticket sales to the Aspire Group and saw essentially zero return. Think they even got a percent of donations to the WEF.

Steve Corder 3 years ago

KU’s AD has no business spending time trying to explain financial statements to a newspaper writer. Mr. Kaufman’s response was instructive. It takes skill and experience in business to read and evaluate P&L and Balance Sheets.

Keith Gellar 3 years ago

How bout we cut pay of coaches starting with Self. Only 1 championship. they needs to know there are consequences.

Barry Weiss 3 years ago

I believe there is an error in the fourth to last paragraph. Shouldn't it say "not" in front of "require"? I'm not a CPA, so maybe I am wrong.

Bee Bee 3 years ago

The are running low on our tax dollars.

Steven Haag 3 years ago

All will be well.....they will start charging $100 a ticket for football and all the “hungry” fans will gladly pay it and fill the 50,000 seat stadium every home game. Problem solved😂😂😂😂😂

Andy Godwin 3 years ago

The old adage is you have to spend money to make money. As a distant observer if appears that the athletic department has been limping along for quite a while since the football program has not brought in its fair share of the revenue. There are really only two revenue generating sports programs, men's football and basketball and KU has tried to use basketball to carry the load for the past two decades. As such much of the athletics departments finances currently appears to rely upon the WEF ticket licensing fees which were started by Lew Perkins and have continued to ramp up under Zenger and now Long, basketball ticket revenue, media contracts, clothing appeal contracts, and additional very large philanthropic donations (such as David Booth). Don't be surprised to see the football program's budget under Miles grow substantially. As stated previously, the size of Miles's staff will likely dwarf Beaty's, which is one of several reasons Beaty was not as successful as hoped. The new chancellor appears to have methodically evaluate the athletic program, especially football, and with his new AD, Jeff Long have decide that in the short-term more finances will be invested with the hope of building a sustainable football program capably of making much needed monies for the athletic department and in turn the University. If this concerted effort fails, then KU football will likely be in serious jeopardy of surviving in a power 5 conference (the views expressed here are those of the author and do not reflect those of the University).

Marius Rowlanski 3 years ago

A winning football team will go a long way in improving revenue.

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