Originally published January 12, 2017 at 11:57 a.m., updated January 12, 2017 at 12:53 p.m.
David Beaty’s days of running the Kansas football team’s offense are over. The third-year head coach announced Thursday the hiring of offensive coordinator Doug Meacham, who joins the Jayhawks after working the past three seasons at another Big 12 program, TCU.
With the Horned Frogs, Meacham shared offensive coordinating duties with Sonny Cumbie. The offense will be all his at KU, and Meacham will coach wide receivers, as well.
"I am thrilled to be adding someone of the caliber of Doug Meacham to our staff," Beaty said in a release. "Doug is someone I have admired for quite some time for his creativity on the offensive side of the ball. I have had to go up against him several times and it was always a huge challenge because of his ability to direct an offense. I am incredibly thankful to have him on our staff moving forward.”
Matt Tait and Benton Smith examine exactly what David Beaty's hire of offensive coordinator Doug Meacham says about and does for the Kansas football program.
In the weeks following the 2015 season, both Tulane and North Texas attempted to hire Meacham as head coach.
In each of his three seasons at TCU, the program’s offense ranked among the nation's best. Despite replacing a Heisman candidate in quarterback Trevone Boykin in 2016, the TCU offense averaged 31 points per game while ranking 29th nationally in total offense with 463.2 yards per game.
The Frogs finished 6-7 this past season, with a loss to Georgia in the Liberty Bowl. They dropped two of their final three regular-season games — a 31-6 loss to Oklahoma State and a 30-6 setback against Kansas State, both at home.
In 2015, for the second consecutive year, TCU set single-season school records in several major statistical categories. The Horned Frogs ranked third nationally in total offense (562.8 yards per game) and seventh in scoring (42.1 points per game).
In his first season at TCU, 2014, Meacham helped the Horned Frogs become the nation's most improved offense in total yards (+188.2 ypg) and scoring (+21.4 ppg). TCU's 21.4 points per game improvement broke the Big 12 record of 19.1 set by Oklahoma in 1999, and was the largest increase by any team since Northwestern improved 24 points between 1999-00
In that debut season at TCU, the Frogs ranked second in the nation in scoring (46.5 ppg) and tied for fifth in total offense (533.0 ypg). TCU set 26 school records for offense, winning both its first Big 12 championship and the Chick-fil-A Peach Bowl.
Before joining TCU, Meacham also worked as offensive coordinator and quarterbacks coach at Houston, in 2013. He also coordinated offenses at Samford (2002-04), Henderson State (1999-00), Jacksonville State (1997-99) and Georgia Military (1994-96).
Prior to his time at Houston, Meacham spent eight seasons (2005-12) as the tight ends/inside receivers coach at yet another Big 12 program, Oklahoma State. He was the Cowboys' passing-game coordinator in 2008 and 2009. Meacham was part of two of the most successful eras in Oklahoma State football history, first as a player (1984-87) and then during his time as an assistant.
Meacham coached 2012 first-team All-Big 12 receiver Josh Stewart, who had 101 catches for 1,210 yards and seven touchdowns. Stewart's 101 receptions were the fourth-most in school history and his 1,210 receiving yards trailed only Justin Blackmon (Jacksonville Jaguars) and Dez Bryant (Dallas Cowboys) on the all-time OSU list for sophomore wideouts.
Inside receiver Josh Cooper (Cleveland Browns) and tight end Brandon Pettigrew (Detroit Lions) were among other OSU standouts coached directly by Meacham.
During his playing days at Oklahoma State, Meacham was on teams that participated in four bowl games (1983 Bluebonnet, 1984 Gator, 1985 Gator and 1987 Sun). He was a three-year starter on the offensive line for the Cowboys, and had a string of 35 consecutive starts. During his Oklahoma State playing career, the Cowboys put together an overall record of 34-9.
Meacham earned all-Big Eight honors and was an honorable mention All-American as a senior. He was a captain of the 1987 Sun Bowl team that defeated West Virginia. Meacham blocked for both 1988 Heisman Trophy winner Barry Sanders and two-time Big Eight Player of the Year Thurman Thomas.