Monday, March 12, 2012

Lawrence tops the country in sports jobs LQ — location quotient


As Lawrence and the Kansas University community brace for another March Madness run, it’s clear sports — especially college basketball — play a prominent role here.

And if you want to make a career in sports, you’re in the right spot.

Lawrence leads the country with a 3.1 location quotient, or LQ, for sports occupations, according to a study by the Martin Prosperity Institute. The average quotient for the 302 cities studied is 1.

Simply put, there are more people employed as athletes, coaches or scouts in our mid-size city than anywhere else in the country, and three times the average.

The study used data from the United States Bureau of Labor Statistics, and included anyone employed as “Athletes and Sports Competitors,” “Coaches and Scouts” and “Umpires, Referees, and Other Sports Officials.”

Lawrence was also joined at the top of the list by other small to mid-size college towns such as South Bend, Ind.; Auburn, Ala.; and Boulder, Colo.

One other Big 12 city fared well in the rankings; Ames, Iowa, ranked 16th. Manhattan ranked 66, still well above the national average.

In an article for The Atlantic, Richard Florida, director of the Martin Prosperity Institute, delved into why such towns — which lack professional teams — lead the country in sports occupations.

“For one, college teams have a lock on their markets,” wrote Florida in Monday’s Atlantic online story. “In many small and mid-size communities, college sports are often the only game in town.”

And the popular sports, such as college football and basketball, “help support a bunch of much smaller ones.”

“Colleges and college towns offer a wide range of athletic programs from lacrosse to fencing and everything in between, which employ lots of other people,” Florida wrote.

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Sports location quotient

The cities with the top ten location quotient for sports occupations. Statistics provided by the Martin Prosperity Institute.

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Sports jobs

KU tops the rankings in location quotient for sports occupations. This is the full list. A number of "1" is the national average of the 302 cities studied. Statistics provided by the Martin Prosperity Institute.


kusportsdotcom 8 years, 2 months ago

"A couple other Big 12 cities fared well in the rankings. Ames, Iowa, ranked 16th, while Iowa City, Iowa, came in at 25th. Manhattan ranked 66, still well above the national average."

Can someone explain why Iowa City is mentioned in the sentence following "other Big 12 cities"?

Phoghorn 8 years, 2 months ago

Because Iowa will move to the Big 12 next year in exchange for KU moving to the Big 10. Did Mr. Newell not break this news yet?

Tony Bandle 8 years, 2 months ago

WOW...I hope they didn't spend more than $30 or $40 dollars on this study. Talk about your basic "DUH!!".

And the benefit to mankind for this study is what??

I've been to Bend, Oregon and what a gorgeous setting it is. And Santa Fe, New Mexico only had a .75 number but it's one heck of a great place to live.

Highest rated town with a professional team, South Bend with the Fighting Irish of Notre Dame!! :)

James McGuire 8 years, 2 months ago

Bend is amazing. Having grown up in Central Oregon I was surprised by it being on the list. There are no major college sports or professional teams. There are a lot of skiing/snowboarding, cycling, and golf professionals in the area though.

Hail_To_Thee 8 years, 2 months ago


No Columbia, Methzourri on this list??????

nuleafjhawk 8 years, 2 months ago

They are alone atop the MLLQ

Meth Lab Location Quotient

kureader 8 years, 2 months ago

nuleaf, you have a great sense of humor.

I try to always finish my hot coffee before reading your posts.

nuleafjhawk 8 years, 2 months ago

Thanks kureader, I really appreciate that.

Not everyone (most family and friends included) gets my humor.

I'm not smart enough to be an in depth basketball analyst, so I just try to think of something stupid from time to time and hope it puts a smile on someone's face!


phoenixforce 8 years, 2 months ago

What's this about Lawrence's Klout score?

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