Thursday, March 19, 2009

KU men’s basketball team ranks as fifth most valuable on Forbes list

Kansas head coach Bill Self signs autographs for kids as the Jayhawks leave the court following practice Thursday, March 19, 2009 at the Metrodome in Minneapolis.

Kansas head coach Bill Self signs autographs for kids as the Jayhawks leave the court following practice Thursday, March 19, 2009 at the Metrodome in Minneapolis.


KU basketball ranked fifth-most valuable by Forbes

Forbes ranked KU's men's basketball program the fifth-most valuable in the nation.


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Having a good basketball team isn’t just good fun. It pays good money, too.

Riding the wave of a National Championship, Kansas University’s men’s basketball team has been ranked the fifth most valuable in the nation by Forbes magazine.

The magazine placed a value of $21.7 million on the team this year, and said the team moved up three spots from last year in the magazine’s annual rankings.

Only four programs were ranked more valuable than the Jayhawks.

The University of North Carolina topped the list, at a worth of $25.9 million. Other teams in front of KU in the rankings were the University of Kentucky, $25.4 million; the University of Louisville, $24.1 million; and Indiana University, $22.3 million.

The magazine pointed to ticket sales, merchandise revenue and a financial television windfall for winning the national title in 2008 as elements that raised revenue for the Jayhawks.

“We’re obviously pleased, as are the fans, with the success of the team,” said Jim Marchiony, a KU athletics department spokesman.

He said he had not seen the rankings, and could not address the specific figures outlined in the magazine.

Those figures included:

• $10 million in gate receipts from home games, and an overall operating income (meaning revenues minus operating expenses) of $12.9 million.

• $2 million for basketball-related merchandise royalties, including Final Four and National Championship wares.

• $1 million more in television revenue than a typical conference member for winning the national title.

The University of Missouri fell off the magazine’s top 20 this year after its operating income fell 17 percent, to $8.1 million, when the team failed to qualify last spring for the NCAA Tournament.

The magazine reported income from ticket and concession sales, basketball broadcasting and sponsorship agreements, scheduling guarantees, money generated from hosting pre-season tournaments and donations required to purchase season tickets.

Most expenses came from coaches’ compensation, travel expenses and game day costs.

KU was the only Big 12 Conference school in the Forbes list of the top 20 programs.

“The state of Kansas basketball is good, and has been good for decades,” Marchiony said.


Mike Blur 12 years, 8 months ago

Renshaw, Louisville is the home of some of the oldest money in America. Ever heard of something called the Kentucky Derby?

That money obviously leaks over into the Louisville football and men's basketball program. Maybe not on a consistent basis, but enough to put 'em on the Forbes list.

optichawk 12 years, 8 months ago

Can't imagine Misery even on the list. For those in the KC area, the sports talk shows are full of MU Fan smack. What is it they have to talk smack about...Isn't this their first year in the tourney since shorts were quite a bit shorter? How many Conference Championships do they have (far less than 52)? What's their current streak of conf. championships (zero)? How many Nat'l Championships (zip)? As it relates to this article, I'll tell you why they fell from whatever rank they were at on this list... The first packed house they played at home this year was against us. Before that they averaged around 7000 in attendance. When we led at halftime there, Coach Anderson admitted they were rattled and their own crowd...becuase they haven't had a crowd in the place all year. In the words of Brian Fellows, "That's Crazy!"

Don Everett 12 years, 8 months ago

moosouri hasn't even EVER made a final four!!!!!!!!!!!!!!!!!!!!!!!!!

milwaukeeJAYHAWK 12 years, 8 months ago

It's just funny how the article builds and builds the reader's interest with great info. about KU's success....and then throws Missouri's woes in as a cherry on top.


yates33333 12 years, 8 months ago

Missouri has earned every little piece of crap that can be dumped on it.

cklarock 12 years, 8 months ago

"The University of Missouri fell off the magazine’s top 20 this year"

I'm actually amazed that Missouri was in the top 20, honestly.

Michael Pannacciulli 12 years, 8 months ago

Me too...shocked they were ever in the top 20!?!? Mizzery is not a top flight program for any sport. They had a glimpse of what it could be like with the football team. They will never attain the heights athletic greatness like that of the Crimson and Blue...that is just the way it is...kind of like how I will never be tall and handsome!

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